BIOGRAPHY
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PIXEL DREAM

Hiroto Yoshizoe Studio X Uranographia

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Created for the residency brand The Lakeville for a limited time The installation "PIXEL DREAM". This project focuses on the elements of "water" and "light and shadow" which are very important in human life.

The project was directed and designed by Hiroto Yoshizoe Studio and the production team Uranographia, led by the Japanese contemporary artist Shunsuke Watanabe. The water images with different variations are created by the Uranopgraphia, and new landscape is created by multiprojecting them onto a giant screen of PIXEL, a representative work of the spatial designer Hiroto Yoshizoe.

Water is an essential part of people's lives, and no matter where you are on the planet, you can touch it. Water is a fundamental material that can change expression by itself in various ways depending on the city, and is close to people's memories. Uranographia has created a series of six multi-video works, recalling the landscape of Shanghai.

On the other hand, PIXEL, which is one of Hiroto Yoshizoe's representative works, was created from his own childhood memories. The light from the TV screen that he forgot to turn off is reflected on the white ceiling, and the memory of the scenery created by the beautiful light is still a powerful mental image for Hiroto.

PIXEL was created in 2007 when Hiroto was a student, and in 2017, New PIXEL was announced in the LEXUS DESIGN AWARD, a international design competition held by the Japanese car brand LEXUS. PIXEL has continued to develop over time, starting with a concept model to explore its potential as a building material. The fundamental concept of the continuity of materials and the reflection and transmission of light is inspired by bricks and traditional Japanese shoji screens. The aim of the project is to set a new standard for materials.

For the Lakeville Project he used paper, one of the materials he has been exploring, to create a new design. This is the PIXEL for the year 2020. The huge screen, which is 5 meters wide and 4 meters high, is made up of only paper and does not use any glue at all and consists only of paper bites. After the exhibition is over, all the components can be disassembled and reused.

We wanted to present in this exhibition the observation of water as a formless element, the continuity of PIXEL (element/particles), and the process of extracting the light and shadow that exist in the world.
This installation is the awareness itself of the beauty and possibilities of the fundamental things that goes along with human life.

PIXEL DREAM
2020 / Shanghai - CHINA
VIVID PAPER ART EXHIBITION by Lakeville

Produce: Mavis Mak, Jackie Lui (Sage House)
Concept, Design, Direction: Hiroto Yoshizoe Studio
Concept, Projection Video Direction, Sound: Uranographia
Development: Kiyotaka Kato (To-hoku Shigyosya), Sage House
Management: Maho Takahashi
Local management: Shin-ichiro Masui (Code-a-Machine)
Special Thanks : Zheli Chen (Sage House)