One day, when I was looking back at a memory of a beautiful scenery, I realized how it was caused by numerous mundane phenomenon of physics.
Clouds tinted with the color of the sunset, leaves sparking in the summer sunshine, the moon’ s reflection in the puddle.
It was simply objects reflecting light shone upon them, and us perceiving it as information.
For me, this was a great discovery.
Reflection was what allowed us to memorize light and shadow in its beautiful form.
PIXEL is simply a substitute for clouds, trees, and puddles.
PIXEL was designed as a new standard architectural material. It is inspired by “shoji”, the Japanese architectural fitting, and bricks, which are stackable to create architectural forms.
When 'Light and Shadow' passes through the inside of an object that has been bent in a 45 degree angle, it reflects against the inner walls where unnecessary elements are eliminated, and what is shown on the other side is the pure form of 'Light and Shadow'.
Not only does it have the ability to create space through division, with its high degree of flexibility, it can be used and planned to fit any environment. PIXEL, like its name, is the smallest unit to create one image.
PIXEL
2017 / Milan - ITALY
LEXUS DESIGN AWARD 2017 "YET"
Mentor: Snarkitecture
Concept, Design: Hiroto Yoshizoe
Development: Kenichi Ochiai, Atsushi Muramatsu, Yasuhiro Tsuchiya, Yoshiaki Wako, Hisato Hidaka, Jun Takamatsu, Daisuke Kato, Yoshihisa Mizuno, Toshikazu Hirano, Koichiro Kaneko, Yumiko Sato, Yuki Inoue, Ryosuke Sakamoto
Sponsor: OCHIAI SEISAKUSYO, Dynapac Co., Ltd., range, ikiESPRESSO
Film Direction / Sound: Shunsuke Watanabe (IN/AWT)
Photography / Cinematography: Shunsuke Watanabe, Tolu Ando (IN/AWT)
Special thanks: Teruhisa Harase, Maho Takahashi, Yuko Mori, Takayuki Matsumoto, Nana Sakai, Miyu Kurihara, Masahiro Morita, Masumi Hotta, Yushi Tanaka, Mari Oogo, Emily Kimura, Rei Yoshizawa, Asuka Kamoshita, Toru Yoshimura, Ami Tsushima, Cynthia J Connelly, Miho Kogawa, Akinobu Furuta, Hiroyasu Furusawa, Hitoshi Kondo